Simon Baugh

Founder at Kingsford Strategy

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Founder, Kingsford Strategy
Former Chief Executive, Government Communication Service
Policy Leaders Fellow alumnus, Centre for Science and Policy

Simon Baugh was the Chief Executive of the Government Communication Service (GCS) from 2021 until October 2025. GCS includes media, marketing, audience insight, external affairs, digital, and internal communication professionals in government departments and arm’s length bodies. Simon's role was to make sure communications activity across government was coordinated and aligned with the Prime Minister’s priorities and he was responsible for modernising the profession so that it had the skills and capability it needed for the future.

He has twenty years’ experience in strategy and communications roles in the public and private sectors. His previous roles include Director of Communications, Home Office, Director of Communications and Engagement, Department for Exiting the EU, Director of Strategy and Communications, Department for Transport, Director of Media and Public Relations, Heathrow Airport Holdings, Director of Internal and Passenger Communications, BAA, Head of Public Affairs, Heathrow Airport, and Senior Consultant, AS Biss & Co.