Research Professor in Sustainable Economy, the Centre for Human-Inspired Artificial Intelligence and the Institute for Manufacturing, University of Cambridge

Professor Lili Jia is Research Professor in Sustainable Economy at both the Centre for Human-Inspired Artificial Intelligence and the Institute for Manufacturing, University of Cambridge.

Professor Jia’s research focuses on discovering real-world pathways to social, environmental and economic sustainability. She seeks to advance the understanding, design, and development of value-based solutions that motivate large-scale sustainability transitions through market-based approaches. Her work spans modelling sustainable behaviours, developing scalable technologies, to designing systemic strategies that enable these transitions in practice. ​

Her research has informed the Environment Agency's expansion of its regulatory remit beyond legal compliance in the Regulatory Statement 2022. Her work has also been highlighted in the UK Government's Green Finance Strategy 2023, the Department for Environment Food & Rural Affairs’ Food Data Transparency Partnership roadmap, and Environment Agency Chief Regulator’s Annual Report 2023-24. ​​